Organizations have been successfully deploying single-purpose security cameras for decades. Criminal acts were captured, and the perpetrators were prosecuted. Most companies still have those legacy security camera systems in place today. However, smart cameras and modern video management software are raising the bar and empowering businesses to improve security and operations with increased video resolution. While the higher resolution is a primary motivator for replacing old cameras, companies should consider the full range of smart cameras that use video analytics for business improvement purposes.

A modern, smart camera system will provide the following benefits:

  • Higher resolution options
  • Smaller storage requirements
  • Intelligent alarming capability beyond simple motion activity
  • Ability to draw operators’ attention to specific unauthorized behaviors

Applications for smart camera systems include:

  • Unauthorized parking
  • Suspicious loitering
  • Shopping patterns
  • Unsafe employee activity in industrial environments
  • Unauthorized paths of travel
  • Perimeter breaches
  • Facilities with too many cameras to watch at the same time

When a smart camera is connected to a smart video surveillance platform, the system becomes intelligent, and the options for video monitoring and data analysis are endless. While facilities are adding more and more cameras, it’s difficult to know which cameras are capturing unsafe, problematic, or criminal activity. Simple motion activity causes too many alerts. Specific behaviors, however, such as loitering, are good indicators to view a camera and can grab the attention of the security desk, security staff operating on foot, or even in a vehicle. Notifications can be sent to mobile devices that alert the team to evaluate specific areas of the facility,

Information gathering for businesses is the most recent benefit of smart camera systems. The data collected by the cameras can be used for making better operational decisions. Heat maps, for example, can be produced to show common walking patterns. These are used to improve efficiency in manufacturing, warehousing, and other similar applications where extra activity can lead to a loss of productivity. Streamlined walking paths and reorganized shelving systems could ultimately increase profits.

Shopping malls can use the data to understand shopper patterns based on time of day or store locations. This intelligence can help retailers maximize their operations.

Today, cameras are doing more than just collecting video evidence. They have become detectors and sensors that turn the system from reactive and costly to proactive and a profit generator.

Making the Move

If you’re considering the security and operational benefits of video analytics, an integrated, smart surveillance solution is a great place to start. First, a complete assessment of your current software and camera platform should be performed. Organizational goals and operational requirements should then be updated and clearly defined by all stakeholders. Next, implementing several smart cameras into the system will allow you to experience the technology and evaluate the benefits to your operation. This process should be carefully coordinated by the video surveillance integration partner in support of the organization.

Contact the Vision team immediately to discuss the benefits of a smart video surveillance platform.


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